Marketing strategies are an important part of running a supplement company successfully, especially in the saturated market. Every year, a new supplement company is sprouting up. So, existing companies need to look for ways that can help them stand out and provide authentic value to customers.
Developing marketing strategies from the onset will help your company make sense for your customers and distribution channels. If you are looking to market your supplement company, here is how you can do it:
1. Packaging and Labeling
A study carried out to understand how packaging and labeling affect buying decisions showed that 72% of respondents who purchased supplements were influenced by the information, which indicated that the products were free of dangerous substances.
This proves that supplements’ face value is important when it comes to grabbing eyeballs and differentiating them from their peers.
Apart from grabbing eyeballs, your supplement formula, packaging, and labeling should also stay compliant with the FDA rules and regulations. Failure to do that will cause your supplements to face unwanted hurdles.
2. Social Media Marketing
Consider creating appealing content for your social media profiles. Some of the social media platforms you may use are LinkedIn, Quora, Facebook, Twitter, and Instagram.
Using these platforms will enable you to give your audience a mix of promotional and useful content. Right now, videos are the rage. So, create engaging and short videos and advertise them through social media.
If you have yet to start a blog, now is the best time. A blog is important to developing a solid business reputation in the food and health industries.
Besides adding organic SEO, blogging will let you offer invaluable content to supplement consumers while building brand awareness.
By using this SEO strategy, you may share links to trusted education websites or government sites, like the FDA, depending on the supplements you are selling.
4. SMS and Email Marketing
Businesses, which can afford to acquire customers always win. That is where retention platforms, such as SMS and email marketing, shine, as you may sell to similar consumers for many years.
As a supplement brand, you should focus on generating 35% of your revenue from SMS and email. SMS and email are the least funded of all the marketing channels you may consider investing in. So don’t make the mistake as you could be missing a lot.
5. Google Business Listing
Consider signing up for a Google Business Listing. It is free and provides a lot of benefits without spending anything.
Consumers may leave reviews as well as easily get you on Google Maps. They may also search for the hours your business is open.
If you also work from home, you can still use your home address as a business address. Google won’t mind – all it needs is a valid address, which you may verify.
In a saturated market of supplement and vitamin companies, the best way to succeed is to implement the right marketing strategies. Without the right strategies, your brand can fail. But if you adopt the right techniques, your business brand will grow its reach and increase awareness.